I just got back from spending all last week in Las Vegas at the Consumer Electronics Show. I worked the show floor in the Microsoft Zune area of the larger Microsoft booth in the South Central Hall. I talked to hundreds of people who passed throught the Zune area. The show was great for the Zune, as many people really liked the design of the new device players and Zune Marketplace software.
I also talked to many content companies and podcasters at CES. They all are really excited about having an alternative podcast distribution platform.
See below as I have uploaded lots of photos and videos from my trip to CES in Las Vegas.
I would like to clarify my statements from my last post in this blog about why I think the closing of Yahoo's podcast directory is a sign of a maturing podcasting industry.
I do believe that it is an industry segment that is growing in importance as more major and indie content companies join with content RSS feeds. We are seeing the formation of industry associations (ADM) and a recent round of podcast related company closures and sales. These are clear signs that an industry is maturing and consolidating. The industry is moving beyond the initial burst of enthusiasm around podcasting. Podcasting is is still the fastest growing new medium that needs to evolve into a legitimate media delivery platform. I believe that like digital media streaming that also started with huge enthusiasm back in the late 90's, the podcasting industry hype dust is settling and I believe we are seeing this now. The weaker players always get weeded out during the beginning of the maturity phase. The truth is that Yahoo did a poor job with their directory and failed to keep improving and adapting to the needs of podcast listeners. I am glad that Yahoo decided to shut it down as it was not helping listeners or podcasters. The one bad part about Yahoo closing is the perception that podcasting as a concept is in decline, which is just not the case.
I do also believe that podcast discovery and simple one-click subscription processes is the biggest problem and opportunity for the podcast industry, iTunes has been a great start but it can be done so much better with personalization technology. I am very excited to be working with the growth of RSS based digital media syndication, as I think it will be the base for all of our personal media playlist so in all of our media players in the future.
I am not surprised Yahoo has decided to close down its podcast directory site on Oct 31,2007. It jumped on a hot trend and did not have a long-term vision. Yahoo just has to many businesses to focus on and this one just did not work for them.
I just think that any podcast directory needs to be directly linked up with an easy to subscribe process and use a portable media player or mobile smart phone player to be successful. Listeners and directories need to have a one-click to subscribe and listen process. This explains the success of iTunes + iPod solution. Any other successful platform needs to have the same equation and Yahoo just did not have this connection to a portable or mobile phone player. I do think that topic segmented web-based podcast directories can be successful, but will need to eventually be merged with a simple one-button to subscribe and listen platform for them to have long-term success. I think we will see a few more directories close down or merge with other companies.
For podcasting to reach mass adoption they need to be easily subscribed to, downloaded or streamed to a internet connected media player (iPod, Zune, iRiver), car media player, TV set-top box, gaming console and mobile phone. I saw with Mobilcast that given the option - people choose 90% of the time to on-demand stream podcasts from an internet server to mobile wireless connected phone player devices. We already see streaming on TIVO with audio podcasts and most video (TIVOCasts) podcasts downloaded, but audio will most often be streamed to player devices.
This will not be another gripe postabout how bad the term podcast is to the long term growth of portable media. You will never again hear me bash it. It is here to stay and we need to make the best of the situation. I am hearing more and more private discussion about changing the meaning of the term “Podcast” away from a strong connection with the iPod and making the name mean "Portable On-Demand Cast". I think this makes a lot of sense because the name podcast is here to stay and it is more often then not understood to mean a piece of content and less to mean a type of distribution. This transition to the Portable On-Demand meaning will take time as most have been conditioned to connect the iPod with Podcasting in thinking about the medium.
I think with the coming support for podcasting on the Zune, we have an opportunity to muddy the meaning to mean something a little more open and less Apple centric.
The challenge to everyone in the podcast industry is to start talking about this rebranding concept. I think it is important to the future of a strong and diverse distribution ecosystem that users will understand better.
Podcasting today has a user understanding and communications challenge that can be addresses by all parties involved at all levels in the industry. I also think that it is important to move beyond the singular focus that many podcasters large and small have on iTunes and the iPod. We are seeing many new distribution platforms on mobile, coming Zune support of podcasting and other types of mobile and living room devices that will bring greater success to content creators.
Podcasters need to be sure they offer their podcast RSS feeds right on their websites and stop only linking over to iTunes.
Please folks don't get caught by these catchy headlines of these blog posts "Internet Radio is Dead" and "Podcasting is Dead". See a portion of the Internet Radio is Dead post below:
Podcasting is dead. Even interactive podcasting with callers. Case closed. End of discussion. For that matter, compared to video, blogging is dead. I know some podcasters get good numbers. I think I know why that is. It has nothing to do with talent. People listen for one of two reasons. Either the podcasts are so old they started back when attracting an audience was easy, OR the people making the podcasts are already established bloggers or celebrities, so they can drive traffic to their recordings.
One of the very biggest podcasts belongs to a prominent conservative blogger, whom I will not mention, because he seems like a decent guy. It's like listening to paint dry. All he does is read aloud. The copy is bad. The stories are boring. The delivery is wooden. He has no personality. But he gets an audience, because he's already well-known. I think this is a great example of the second type of podcast I mentioned above.
I would guess that with RSS included, maybe 2000 people read my blog. I can therefore send maybe a hundred people to hear a podcast, tops. If I had 50,000 people, I could send maybe 2-3000. That seems to be how it works.
Let's get real here as hype, knee jerk and unrealistic reactions like this is what got us all to this point to begin with. Portable downloadable media and blogging usage was always going to be marginal for many years, as it takes time to grow a new medium. It was never going to replace existing radio and TV like many thought it would in the early days of the podcasting boom. I do believe that RSS based syndication and distribution of digital media will continue to grow as more and more people will prefer to get content sent to them that they have subscribed to receive, store and playback on the listener and viewers timetable. The concept is already here for many already with TIVO, DVR's and iTunes. It is all about getting content the audience wants for consuming at a later time is what this is all about. Audio podcasting will grow as it is enabled to all of our cars and on our mobile devices. Podcasting and Blogging are not Dead, but is still in a very early stage of development. I believe that those involved in these new content distribution and consumption methods are blazing the trail for a dramatic shift that is coming to all of us. The day is coming that we will be in total control of our media and content creators will be all of us and a few of us. We will all or mostly all of us will join in on the revolution of digital media and those that engage will help succeed in this new world and those that don't will slowly loose opportunities. I do believe that you need to be smart about what you do with the time you have on this earth, but expressing your personality, creativity and smarts online will always payoff if one is credible about it. Please step back and take a deep breath and don't fall for the hype or unhype about portable downloadable on-demand media. It is real and YouTube actually confirms it for us all and is not an example that podcasting is dead.
Multimedia messaging service Utterz is launching an expanded offering Monday morning that will allow users from 17 additional countries outside of the US to post to the service with their mobile phones. Utterz combines voice, video, photos and text to facilitate conversations either on the Utterz site, through Twitter or on your own blog off-site.
In addition to the local phone numbers for 17 additional countries, Utterz is also launching threaded conversations (small but important), webcam video capture and a newly designed site. The cow motif will likely stay, but whatever. (Update: Upon seeing the relaunched site, there's actually a whole lot less cow action! I kind of miss the cow, now that it's gone.)
There's a lot of nice little touches here, check out this embedded player from Utterz for example. That's pretty cool. Except the text is too small.
On Seesmic
The most logical company to compare Utterz to is Loic Le Meur's Seesmic, which I wrote last week transcends comparisons with the leading micromessaging social platform Twitter.
Utterz has far more features than Seesmic and is also very well thought out, at times. It's not as slick and usable as Seesmic. You can fall off a log and participate in Seesmic, once you've gotten access to the closed alpha at least (and gotten over any aversion you have to Silicon Valley hype). The feature gap is big enough, really, that the two may as well be different services. Seesmic is a good place to go and have short video conversations. Utterz is a service you can use to have more complicated and flexible conversations in mixed media. With Utterz you can post an audio message first to your account, then edit the message to add images and text, then have it all appear as a blog post on your off-site blog ten minutes later. That's pretty cool.
Growing Utterz
For whatever reason, Utterz is also growing much slower than Seesmic, despite the fact that there's no invitation required. Utterz says, and I agree, though that there are so many people in this world with a cell phone that there's not much use squabbling over whether one startups few thousand early users are more than another's.
When I asked Utterz though what their path to market would be, they told me it would be "focusing on a particular set of topical interests, like political dialog." Snore.
The strangely disconcerting anti-hero cow mascot and the general clunkyness of the site aside, though, Utterz is a good service. Once users get used to using it, though, I think many will like it quite a bit. Enabling users in 17 additional countries to come on board is a great move and one I'm sure RWW readers will appreciate.
The list of newly included countries follows:
Australia, Belgium, Canada, Finland, France, Ireland, Israel, Italy, Japan, Mexico, New Zealand, Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom.
The takeover of Yahoo! by Microsoft is almost a foregone conclusion (see our initial reaction). Barring a bid from another suitor, such as News Corp. (not likely), eBay (even less likely), Google (no way), or a private equity firm, or a partnership with Google, most analysts seem to agree that Microsoft's bid will be accepted by Yahoo! One of the biggest hurdles in merging two massive Internet properties like these, though, is merging their gigantic and proprietary user authentication systems. There is, however, something that could save Yahoo! and Microsoft engineers from a massive headache in that regard: OpenID.
Yahoo! has some experience in merging identity systems. It has switched Flickr users over to its unified Yahoo! ID system, for example. But merging the hundreds of millions of accounts across the Yahoo! and Microsoft web ecosystems will make the Flickr job seem like child's play.
OpenID, though, could make merging the two systems a relative snap. OpenID is a decentralized identity management system that lets users log into multiple sites using a single set of sign on credentials. The idea is that if everyone supported OpenID, you'd only have to remember one username and password for all your various accounts. Emre Sokullu wrote a great overview of the system last year.
Both companies have dabbled in OpenID support. Last February Bill Gates told a group at the RSA conference that Microsoft would collaborate with JanRain, Sxip, and VeriSign on interoperability between OpenID and Windows CardSpace. Earlier this month Yahoo! gave OpenID its biggest bump by becoming an OpenID provider.
But while Yahoo! is letting its roughly 250 million users make their accounts OpenID compatible, and thus log into other sites using their Yahoo! ID, they're not authenticating OpenIDs from outside providers. That would be necessary in order to use OpenID to merge the sign on systems of Microsoft and Yahoo!
If Micosoft became an OpenID provider via its Live ID system, as Yahoo! has done, and both companies authenticated outside OpenID account on their systems, then users could log into any Microsoft or Yahoo! service with the ID they already have. All that would be left would be a utility to let people link two accounts (i.e., tell OpenID that when I log into Hotmail with the Yahoo! ID I use for Flickr I want to see the Hotmail account I've had for 10 years). As far as I know, this isn't very difficult and is something both companies have experience with from past acquisitions.
Full support of OpenID by both Microsoft and Yahoo! would be a huge win for OpenID, as well. When Yahoo! announced support of OpenID a couple of weeks ago, TechCrunch reported that there were 120 million active OpenID accounts. Adding Yahoo!'s 250 million accounts triples that number. I'm not sure how many accounts are in the Live ID system, but with over 260 million Hotmail users and over 240 million Windows Live Messenger users, you can bet that it's a lot.
So how likely is it that Microhoo adopts OpenID? My best guess is: pretty likely. .NET Windows Passport Live ID is a confusing system for users that changes names every three seconds, while OpenID is quickly becoming the Web 2.0 standard. Further, chief competitor Google also recently became an OpenID provider via Blogger.
In 2000, the Industry Standard was one of the hottest magazines on the planet. It was flush with VC dollars and sold more ad pages than any magazine in history. But when the dot-com wave it was riding finally crashed, the magazine receded with the tide and filed for bankruptcy in 2001.That's why when news that it was coming back leaked this fall, it prompted some to declared that the "bubble is back."
The Industry Standard will relaunch today in public beta as a strictly online publication coupled with a futures market. We got a chance to check it out early and speak with Derek Butcher, the magazine's General Manager.
According to Butcher, the magazine's brand still had so much equity left in it, that publisher IDG (who was an investor in the original magazine and bought out the publication's assets) couldn't resist trying it again. Now that Silicon Valley is hot once more, and ad dollars are flowing on the web, it seemed like a good time to try relaunching the business mag. There's just one problem: blogs have this space covered to death.
So rather than focus on breaking news, the Standard is opting to focus instead of analysis of the business and technology news. Content will be short editorials (300-400 words) that break down business news written by outside contributors (that is, bloggers, analysts, and industry pundits will submit content to the Standard for publication). It's an editorial approach that Butcher seemed to describe as one part ReadWriteWeb and one part Huffington Post -- though unlike HuffPo, the Standard will pay its contributors, and unlike RWW, the focus will be on business over tech analysis.
"No single voice will dominate the discussion, which is why we decided to forgo the somewhat print-centric idea of an editor in chief, despite talking to some great people for the position," said managing editor Ian Lamont in a press release. "We want readers to get viewpoints from the widest range of contributors possible, with the common theme being that these contributors are all people who believe that the Web is a major paradigm shift in business."
However, the editorial isn't the most intriguing part of the relaunch. What really sticks out about the new Industry Standard is the prediction market. A prediction market is something like a stock exchange where the cash value of assets is tied to predictions. People invest in predictions they think will come true with the idea being that the more people who predict something, the more likely it should be to actually happen in real life. Most prediction markets in the US use play money because of gambling restrictions, and the Industry Standard's is no different.
Users start out with $100,000 in play funds and invest in time sensitive predictions like, "Apple will ship 10 million iPhones in 2008," or "Yahoo! will accept Microsoft's takeover bid by February 8." Users can also suggest predictions, which are in turn voted up or down by other users.
Prediction markets have shown a remarkable tendency to accurately predict the future, and the Industry Standard's market can theoretically be used to keep writers honest. Any writer who is constantly throwing out wild predictions can have his ideas tested on the open market. Butcher hopes that the prediction market will have a reciprocative effect on the editorial, with writers playing off the things people are betting on in the market, and the market reacting to the things people are writing about.
The market is very well designed and rather easy to use, but will it, coupled with the out sourced editorial content, be enough to recapture the late-90s magic that made the Industry Standard a household name? The other quintessential Silicon Valley magazine of the dot-com boom was RedHerring, which relaunched in August as a web-based publication (including a video site and social network) to little fanfare. RedHerring's traffic has actually declined since then, according to Compete, and even articles on big stories like the Microsoft bid for Yahoo! only attract a handful of comments -- compared to, say over 800 on Digg -- and thousands if you count how many times the story made the main page.
It's possible that the media market has shifted so much since the late-90s that magazines will never be able to reinvent themselves on the web in the face of competition from a now established and well-connected blogosphere and user-powered aggregation of sources (like Digg and Reddit). But the Standard is probably smart to eschew the traditional editorial structure and follow the example set by successful blogs communities like the Huffington Post and Seeking Alpha, by bringing together a group of outside contributors who may already have a readership elsewhere.
Try out the Standard web site and prediction market and tell us what you think. Can the Industry Standard return to glory or will they flame out again? Let us know in the comments below.
Google today announced the release of a new API for graphing social net connections on the web at large. The Social Graph API is a way for developers of social applications to let users easily find data on their social connections across the open web. The information the API returns can be useful in helping users locate and add their friends when starting up at a new social application.
It was only a few weeks ago that Google announced that it had joined the DataPortability.org work group. It didn't take them very long to make good on the promise of contributing to the cause of data portability, though I suspect that Social Graph API has been under development at Google since before they joined DataPortability.org.
The Social Graph API uses the same algorithms at play in Google's search engine to discover how people are connected across the Internet. In fact, it only uses publicly available data -- if it's not on Google, the API won't be able to find it -- which Google says puts users in control of their own data since anything they don't like showing up, they can change at the source level.
The API works by searching for connections between people based on how people are linked on social networks and via publicly available profiles and pages -- i.e., if Marshall Kirkpatrick and I linked to each other on our personal blogs, or if we followed each other on Twitter, the Social Graph API might consider us friends because we have a strong connection. So, if I then sign up for a new social service, I can feed it links to my social presence elsewhere (like my blog or Twitter profile) and it will analyze those public connections and suggest to me that maybe I should be friends with Marshall on this new service because it looks like I'm friends with him elsewhere.
I spoke this morning to Google Developer Advocate Kevin Marks (whom we interviewed in December), and he showed me a demo using his blog as an example that shows how strong each of his various online presence points are connected. I.e., how his blog is connected to his Twitter account is connected to his Flickr page, etc.
As more and more users are beginning to suffer the effects of "social networking fatigue," anything that helps automate and make easier the process of adding your existing connections to a new network is a useful tool. The Social Graph API could be an important part of the data portability movement in that it allows users to find and evaluate their public social connections and take control of that information.
Us Weekly: Hugh Hefner and Holly Madison on Baby: “There's Been Lots of Trying” — The Girls Next Door star Holly Madison and Playboy founder Hugh Hefner still have babies on the brain. — “There has been lots of trying — lots of trying!” she told Usmagazine.com at Playboy's Ninth Annual Super Saturday Night bash in Arizona.
Boris Becker is playin' poker, PartyPoker's simmerin', FullTilt's disqualifyin', Florida's compactin'(with its tribes), hellzapoppin, and Daniel Negreanu is truckin'.
In RS1046, associate editor Austin Scaggs talked to Stephen Malkmus about the new Jicks record, his favorite memories from Pavement and life in Oregon. Here are some outtakes from their conversation.
Stephen Malkmus on Rehearsing:
I'm not keen on rehearsing. I realize it's necessary and I know that for our new record a lot of stuff wouldn't have come out so unique if we hadn't have been rehearsing a lot or playing a lot of shows. I realize the necessity, and I like what can come from...
In RS1046, associate editor Austin Scaggs talked to Stephen
Malkmus about the new Jicks record, his favorite memories from
Pavement and life in Oregon. Here are some outtakes from their
conversation.
Stephen Malkmus on Rehearsing:
I'm not keen on rehearsing. I realize it's necessary and I know
that for our new record a lot of stuff wouldn't have come out so
unique if we hadn't have been rehearsing a lot or playing a lot of
shows. I realize the necessity, and I like what can come
from...
Six weeks before she died Marilyn Monroe had posed naked in 1962 for Bert Stern in a series of very famous pictures.
Now Lindsay Lohan has gone ahead and recreated the same images forty six years later for New York Fashion magazine.
“I didn’t have to put much thought into it. I mean, Bert Stern? Doing a [...]
Six weeks before she died Marilyn Monroe had posed naked in 1962 for Bert Stern in a series of very famous pictures.
Now Lindsay Lohan has gone ahead and recreated the same images forty six years later for New York Fashion magazine.
“I didn’t have to put much thought into it. I mean, Bert Stern? Doing a Marilyn shoot? When is that ever going to come up? It’s really an honor.”
Here are pictures from the magazine and behind the scenes images of the shoot that took place on 5 Feb at the Hotel Bel-Air in a cloak of secrecy.
Jordan aka Katie Price launched her new book ‘Pushed To The Limit’ at Waterstone’s Piccadilly and accidentally flashed her boobs at the event.
The book is her third autobiography and focusses on her pregnancy, modelling carrer and her life in general.
Jordan has recently had her breast size reduced and is reportedly unhappy with the results.
[...]
Jordan aka Katie Price launched her new book ‘Pushed To The Limit’ at Waterstone’s Piccadilly and accidentally flashed her boobs at the event.
The book is her third autobiography and focusses on her pregnancy, modelling carrer and her life in general.
Jordan has recently had her breast size reduced and is reportedly unhappy with the results.
Pop punk singer Avril Lavigne is comes back to Maxim magazine later this month with a saucy spread.
The 23 year-old singer, musician and actress earlier posed for the magazine three years ago and according to Maxim has since matured into a ‘Pop-diva’ who still loves to spit on paparazzi.
Related hotness: Avril Lavigne [...]
Pop punk singer Avril Lavigne is comes back to Maxim magazine later this month with a saucy spread.
The 23 year-old singer, musician and actress earlier posed for the magazine three years ago and according to Maxim has since matured into a ‘Pop-diva’ who still loves to spit on paparazzi.
Christina Aguilera has denied rumours she is set to bare all in a post-pregnancy nude spread for Playboy magazine.
The 27-year-old who gave birth to her first child Max, in January was reportedly approached by editor-in-chief Hugh Hefner for a steamy shoot in an upcoming issue of the men’s magazine.
But a representative for the singer [...]
Christina Aguilera has denied rumours she is set to bare all in a post-pregnancy nude spread for Playboy magazine.
The 27-year-old who gave birth to her first child Max, in January was reportedly approached by editor-in-chief Hugh Hefner for a steamy shoot in an upcoming issue of the men’s magazine.
But a representative for the singer has confirmed the report is “false”, although a close friend of the ‘Dirrty’ hitmaker admits the star is “flattered” to be approached.
While you’re unlikely to Christina Aguilera nude anytime soon - do check out some her sauciest pictures ever.
Gorgeous Petra Nemcova will set Valentine’s hearts racing as she shows off the latest undies from La Senza.
The Czech supermodel – who previously dated singer James Blunt – is the face, legs, bum and boobs of the top lingerie firm. Petra said: “Dressing like this will make any woman wild and irresistible. It is a [...]
Gorgeous Petra Nemcova will set Valentine’s hearts racing as she shows off the latest undies from La Senza.
The Czech supermodel – who previously dated singer James Blunt – is the face, legs, bum and boobs of the top lingerie firm. Petra said: “Dressing like this will make any woman wild and irresistible. It is a teasing look that lets the imagination run riot so I know what impact will be on Valentine’s Night. I know what men will think when they see this.”
Scarlett Johansson has a steamy lesbian sex scene with Penelope Cruz in Woody Allen’s Vicky Cristina Barcelona that’s slated for release towards the end of the year.
Page Six reports that the scenes are extremely erotic and will have people blown away and even shocked. Apparently Penelope and Scarlett go at it in a red-tinted photography [...]
Scarlett Johansson has a steamy lesbian sex scene with Penelope Cruz in Woody Allen’s Vicky Cristina Barcelona that’s slated for release towards the end of the year.
Page Six reports that the scenes are extremely erotic and will have people blown away and even shocked. Apparently Penelope and Scarlett go at it in a red-tinted photography dark room, and it will leave the audience gasping. The women later have a threesome with Javier Bardem (below), who plays Cruz’s husband.
Enough reasons to watch the film and make the wait - Vicky… has December 2008 release date - quite miserable.
The jury at the popular Carnival in Rio decided to penalize a popular Samba group led by Viviane Castro for “exposed genitalia”.
Apparently, it’s ok to show breasts but no dancer can be completely nude.
Viviane’s only cover was a tiny 1.6 inch glitter between her legs that fell off during the festivities - leading to [...]
The jury at the popular Carnival in Rio decided to penalize a popular Samba group led by Viviane Castro for “exposed genitalia”.
Apparently, it’s ok to show breasts but no dancer can be completely nude.
Viviane’s only cover was a tiny 1.6 inch glitter between her legs that fell off during the festivities - leading to the group losing out in the competition.
‘Beija-Flor’ won the title with a parade that featured a giant float with hummingbirds native of the region. And plenty of naked girls of course.
Bianca Gascoigne, daughter of British footballer Paul ‘Gazza’ Gascoigne, posed naked for Closer magazine to tell readers that their bodies aren’t as perfect as they would like. Bianca was joined by Charlotte Mears and Javine for the spread.
She revealed that her boobs were the only part of her body she was happy with. “My feet [...]
Bianca Gascoigne, daughter of British footballer Paul ‘Gazza’ Gascoigne, posed naked for Closer magazine to tell readers that their bodies aren’t as perfect as they would like. Bianca was joined by Charlotte Mears and Javine for the spread.
She revealed that her boobs were the only part of her body she was happy with. “My feet are too big, my thighs wobble, and my bum isn’t toned,” she said.
We’re not sure about the other body-parts but she seems pretty much on the spot about the boobs.
Pictures from magazine spreads, Bianca Gascoigne upskirt without panties and candids topless on the beach:
For some reason its like the commercials played during the superbowl are more important then the game itself. Does this say anything about the quality of the sport or....? Ahwell who cares anyway, So for all you football fans (or commercial fans for that matter), Here they are nicely organized.
Two days after the broadcasting of jorans confession its time to sum some things up. When joran played deff and dumb and didnt speak he got arrested twice, Now that he confessed of atleast dumping the body in the ocean he "doesnt" get arrested. Mr de vries was going to apear in goodmorning usa, ophra, larry king and perhaps a few other shows. But its not going to happen because peter r. de vries isnt going to give away any exlusive rights.
Life in IT can be thankless, but you don't have to suffer. A 25-year IT veteran turned professional coach offers advice on how she and many other technical professionals found fulfillment and fortune outside IT.
February 13, 2008 — CIO — Let's face it: Life in IT can be thankless. Your work often goes unnoticed, unless you do something wrong. You put in long hours, working evenings and weekends. Expectations are high. Users are seldom happy with results.
Believe me, I understand. I spent more than 25 years in IT, having started as a systems developer and ending as director of career development in a high-tech consulting company. As my career in IT evolved, I realized I enjoyed management and staff development more than technical work. After the IT downturn of 2001, I decided to begin a new career as a professional coach.
It's easy to tire of a career in IT. I've talked with dozens of technical professionals who say they are burned out or who no longer feel challenged by their jobs. Many more senior professionals are forced to consider a job outside the field after being laid off and finding it difficult to land a new job, either because their skills aren't in demand or employers don't want to pay for their experience.
You don't have to suffer in IT. If you've ever considered a career outside the profession, the following seven steps will help you make your move. They worked for me and many others, as you'll see.
1. Identify your interests: What do you like to do?
Tom Prince knew he wanted to do something besides sell CRM software when he was Siebel's vice president of sales, but he had no idea what. After he left Siebel in 2002, he and his wife Mary decided to investigate the possibility of opening a restaurant. They loved good food, dined out often and understood their local, Boston-area market well. They partnered with Lorenzo Savona, a former general manager of two chic restaurants in Boston, who had been planning to build a restaurant similar to the one Tom and Mary Prince envisioned. In 2004, they opened Tomasso Trattoria in Southborough, Mass. Today, they also run Panzano Provviste e Vino, a market and wine shop next door to the restaurant.
"There's so much disillusionment in high-tech. You rarely get the feeling that you're selling people something they really want," says Tom Prince. "Here, we're providing something that people actually know and care about—something that people really want. Food affects their sight, their smell, their taste, their touch, all of their senses."
If you don't have a clear idea of what you want to do, start by evaluating your existing position. Make a list of everything you love and hate about your current job. Use those likes and dislikes to form criteria for a new career. Look for opportunities that feature the things you love but not the things you hate. For instance, if you love your job because of your relationship with your clients, look for jobs that focus on customer service. Or, if you love being the expert and sharing your knowledge, teaching is a possibility.
Also think about what you do in your spare time. What do you enjoy doing most? What is it about these activities that makes them enjoyable? If you love dogs, consider starting a boarding, grooming or training business. If you practice yoga, find out what it would take to become an instructor. Brainstorm ways you can make a career out of your passions the way that the Princes did with food.
2. Leverage your strengths: What do you do well?
For 24 years, Norman Daoust worked in corporate IT roles, except during a sabbatical when he focused on his music. Daoust plays fretted instruments—the guitar, electric bass, banjo and mandolin. After three years of trying to make a living as a musician he decided to return to corporate IT, only to remember exactly why he left before: the inability of large, bureaucratic organizations to embrace and manage change. He had to get out, but instead of going back to music, he opted for consulting in his area of expertise, information modeling and systems integration. He prepared for that transition by participating in several consulting workshops. When he was laid off from his corporate job in 2001, he took the leap. Seven years later he has built a successful consulting practice with many clients and the freedom to make his own schedule, including time for his music.
A great tool you can use to identify your strengths is the book StrengthsFinder 2.0. When you buy it, you get a code to take the StrengthsFinder assessment online at no additional cost.
3. Assess your options: What could you do that reflects your interests and leverages your strengths?
Tom McGoldrick performed many roles during his 30 years in IT: systems programmer, project manager, department manager and senior vice president. He left IT in 2002 during a downsizing. When he stepped back to look at his life, he realized how much his career had taken him away from his family. He and his wife Sue Ann decided to look into running their own business.
They considered more than 1,200 different businesses and eventually narrowed the list down to six. One option was inspired by their beloved pet Labrador retriever, Apollo, who had a champion bloodline. They considered breeding dogs, but further research showed they couldn't make a living at it. When Apollo unexpectedly died, they looked for a burial/cremation facility that would provide Apollo with the honor and respect the McGoldricks felt he deserved. They discovered Paws in Heaven and were very pleased with the care and attention Apollo received there.
In 2003, the owners of Paws in Heaven decided to retire, and the McGoldricks bought the business. Tom McGoldrick recognized that the business savvy, technical knowledge and relationship-building skills he had honed over the course of his career in IT would lend themselves well to running and growing their new business. Paws in Heaven perfectly combines McGoldrick's love for animals with his business and technical acumen.
Focusing on your interests and strengths the way McGoldrick did will help you more easily recognize opportunities as they come along and determine whether they're a good fit for you.
4. Try your possibilities on for size: What would this new career really be like?
Technical graphic designer Marissa Rosenfield Smajlaj was shopping at a bookstore in downtown Boston when she came upon a copy of the book Colette's Birthday Cakes by world-renowned specialty cake artist Collette Peters. As she flipped through the pages and admired each cake, she had an epiphany: "I could do this!" she thought. Smajlaj got a part-time job in a bakery to see if she'd enjoy the work. She loved it, decided to go to culinary school and was accepted at the prestigious Le Cordon Bleu in London. She completed the Le Cordon Bleu Diplome de Patisserie. The following year, she became a pastry chef at a New York City restaurant. She hasn't looked back since.
5. Be open to opportunities: What's out there?
Bill Sobbing didn't start out as an IT professional. In college, he majored in English. When he graduated, he didn't know what he wanted to do with his life. He looked at many different possibilities, but none of them excited him. Eventually, a relative got him a job where the relative was working. When the IT department at Sobbing's company posted an entry-level position, he applied for it and was accepted. Sobbing found a career that interested him and spent the next 20 years working in various IT roles. He enjoyed the work but, like many IT managers, he tired of corporate politics. He decided to become an independent consultant and began working primarily from his home. One morning, he picked up a newspaper and read about a local school, The San Diego Golf Academy, which offers a program in golf course management. He had played golf casually since high school but never considered making it his career. Yet something in the story about the Golf Academy compelled him to check it out. Three years later, Sobbing is general manager of a nine-hole golf course in Phoenix, Ariz. He could never have done it if he hadn't indulged his curiosity.
6. Select the right opportunities: Which are viable?
In 2002, Alan Klug was a senior consultant with KPMG. He enjoyed working with clients, but the consulting industry was suffering from the post-9/11 economic recession at that time. Klug knew future consulting opportunities would be limited and decided to pursue something entrepreneurial. He considered opening a custom closets business, a car wash, and franchising a quick-service restaurant. He developed business plans for each idea, but none of them really grabbed him. Then he came across a small ad in Fortune for 1-800-GOT-JUNK? Intrigued by a company that got paid for taking people's junk off their hands, he says he "researched the heck out of it." He learned that it was a lucrative and fast-growing business with a solid strategy and good management team heading it up.In 2003, he became a 1-800-GOT-JUNK? franchisee with four territories. He has since expanded to eight territories. He is on track to become a $2 million business in 2008 and is already thinking about what he might do next. "If an opportunity comes along, don't count it out immediately because it seems too good to be true. Just research it and find all the downsides," he says. "There are plenty of opportunities out there to be exploited."
If you have a couple of options and can't decide between them, take out a sheet of paper and divide it into columns—one for each possibility in question. Write the title of each option at the top of each column. List the pros and cons of each possibility side by side. If neither choice stands out, answer the following questions: What will happen if I pursue this career? What won't happen if I pursue this career? What will happen if I don't pursue this career? What won't happen if I don't pursue this career? Those four questions sound similar, but they're all slightly different and designed to help you explore the nuances of each possibility. Use your answers to those questions to decide which option is the best for you.
7. Create a career action plan.
Once you have decided on a career, you can put together a career action plan. This is a simple project plan with tasks, deliverables and target dates. It includes a long-term career objective (from six months to three years) with short-term tasks and deliverables for the next three months.
If your career objective is, for example, to launch your own consulting business next year, one short-term task to perform might be to talk with several consultants to learn more about what it's like. Other tasks might include investigating what areas of specialization are in greatest demand and what it would take for you to build your expertise in those areas. A deliverable might be to draft a preliminary business plan with a list of potential clients and the financial resources you have available to launch your business. At the end of three months, add new tasks and deliverables for the following three months. This simple approach works well for planning and tracking your progress.
As you begin building your career action plan, answer the following questions:
What do I need to accomplish my goal?
Do I need education, equipment, office or other space?
Do I need hands-on experience?
Do I need financial aid?
Do I need a mentor or a coach?
Who among my friends and acquaintances can provide assistance with my career change? What assistance can they provide: resources, expertise, moral support?
Remember, no one succeeds alone. There's nothing wrong with asking for help. There is something wrong with not asking for help when you need it. In most cases, people are more than willing to lend a hand.
These seven tips come from my own experience as well as the experiences of others. I leveraged my own interests and strengths in training and professional development to move from IT into my coaching business. In my corporate role as director of career development, I coached many IT professionals, from systems developers to executives. In that role, I had the opportunity to try out what would become my new career as a professional coach. Since I wasn't ready to leave my corporate job at the time, I worked with a mentor/coach to develop and implement a business plan that enabled me to remain with my company while I earned my credentials and began to build my coaching and consulting practice. I have been on my own since 2006. I have found great joy and success in my new career, and I wish you the same in your "Life Beyond IT," wherever it may take you.
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Taking a page out of the NHL's playbook, the NBA is heading to the great outdoors when the Phoenix Suns and Denver Nuggets square off in an October exhibition game, according to a published report.
Mike Bibby propelled the Kings on one of the longest playoff runs in their history with several clutch shots. Now he'll likely be taking his clutch ability East to help the playoff-hopeful Atlanta Hawks.
Sprint today announced the Samsung M520, a new slim slider that lets users access the web, find local restaurants, watch live television, download their favorite songs, send text messages or use GPS to find their way home. Offering multi-tasking capabilities, customers can play music in background mode while also using the phone for text messaging, playing games or surfing the Internet. Operating on Sprint's broadband network, the M520 provides access to Sprint multimedia content, including: - S...
Sprint today announced the Samsung M520, a new slim slider that lets users access the web, find local restaurants, watch live television, download their favorite songs, send text messages or use GPS to find their way home.
Offering multi-tasking capabilities, customers can play music in background mode while also using the phone for text messaging, playing games or surfing the Internet. Operating on Sprint's broadband network, the M520 provides access to Sprint multimedia content, including:
- Sprint Navigation, powered by Telenav, with GPS-enabled audio and visual turn-by-turn driving directions, one-click traffic rerouting and more than 10 million local listings
- Live Search for Sprint, by Microsoft, gives voice-enabled access to directory information on-the-go, GPS-enabled directions, interactive maps and one-touch click to call access
- Sprint Music Store allowing users to browse and wirelessly download full-length songs directly to their phone from a selection of more than 1.8 million songs for just 99 cents each
- Sprint TV with more than 50 channels of live and on-demand video and audio
- Sprint Exclusive Entertainment (SEE), made-for-mobile sports and entertainment video programming network
The M520 is integrated with basics including web access, SMS voice and text messaging, Phone as Modem, picture caller ID, Wireless Backup and a microSD slot supporting up to 4 GB of memory (64 MB card enclosed). Additional features include stereo Bluetooth with audio caller ID that lets users identify callers with their voice while they listen to music and a 1.3-megapixel camera with 2x digital zoom and camcorder functionality.
The Samsung M520 is now available in all Sprint retail channels starting at $49.99 with a $50 mail-in rebate and 2-year contract.
Offering ability to stay connected through voice calls, email, and web browsing around the globe, Sprint today announced the Samsung ACE, a sleek new smartphone powered by Windows Mobile 6. Operating in the U.S. on the Sprint's network, the ACE provides voice calls, PDA capabilities and access to Sprint TV with over 50 channels of live television and on-demand video. With quad-band capabilities, the ACE operates globally on CDMA and GSM/GPRS networks where Sprint has international roaming agreem...
Offering ability to stay connected through voice calls, email, and web browsing around the globe, Sprint today announced the Samsung ACE, a sleek new smartphone powered by Windows Mobile 6.
Operating in the U.S. on the Sprint's network, the ACE provides voice calls, PDA capabilities and access to Sprint TV with over 50 channels of live television and on-demand video. With quad-band capabilities, the ACE operates globally on CDMA and GSM/GPRS networks where Sprint has international roaming agreements. Customers can make or receive calls, access email, view documents, surf the web, and sync Outlook calendars in over 100 countries. More information about international coverage options can be found at www.sprint.com/international .
In addition to its international capabilities, the Samsung ACE also offers:
- Slim, light form factor with a full QWERTY keyboard measuring 4.65" x 2.32" x 0.46" and weighing just under four ounces
- Large 2.3-inch TFT color display, ideal for viewing live and on-demand channels available through Sprint TV, as well as up-to-date information with On-Demand
- Slide click Wheel for easy navigation between applications
- Stereo Bluetooth wireless technology for handsfree communication by pairing headsets, car-kits and other Bluetooth-enabled devices
- External memory supports up to 2 GB microSD card for storing music, videos and pictures
- 1.3-megapixel digital camera and camcorder to capture shoot clips to share with family and friends
- View documents allows customers to view files on the phone with Microsoft Office Word, Microsoft Office Excel and Microsoft Office PowerPoint
With Windows Mobile 6, the ACE assists people in keeping track of contacts and schedules through Outlook Mobile, browsing the web using Internet Explorer Mobile and viewing Word, Excel and PowerPoint files using File Viewer.
The Samsung ACE is available today in business sales channels, online and through telesales for $199.99 with a two-year service agreement and $100 mail-in-rebate. The device will be available in Sprint retail stores beginning in March.
Players of Yamake, a new game for the Nokia N-Gage platform, will now be able to create their own games using content from a variety of mini games. Consumeres can use design tools to create their own mini games such as picture puzzles and quizzes using text, pictures, sound clips and movies from their PC or the mobile device. "Yamake is a groundbreaking new game for the N-Gage platform. Players can make, play and share games that are customized using user-generated multimedia content, and we are...
Players of Yamake, a new game for the Nokia N-Gage platform, wil