An Open Social Web

Plaxo's Pulse platform, mistakenly thought of by some as just another social network, is actually an attempt at an open version of the social web where sites inter-operate with each other. Currently Pulse supports integration with flickr, YouTube, digg, LiveJournal, Windows Live, del.icio.us, yelp, MySpace, webshots, last.fm, Pownce, xanga, tumblr, jaiku, twitter, smugmug, Yahoo 360, Picasa, and Amazon.

A great example of the type of interaction Pulse aims to achieve on their platform is the new two-way synchronization feature between Pulse and Twitter. A little over a week ago, Pulse quietly launched a "status" feature. Then a few days ago, they announced that this feature could now be used to synchronize with Twitter, two-way. If you set up your Pulse status to sync to Twitter, when you update your status in Pulse, it instantly updates in Twitter. You can also update in Twitter, and this will be synced back to Pulse. And if you have the Twitter Facebook app installed, it will update there, too.

Dynamic Public Profiles

With the launch of Google's Social Graph API, Pulse is now giving users the ability to create a unified public profile enriched by some or all of the aggregated content streams from the social web.  Pulse uses the API to gather together your various URLs on the web to create a public identity that you can control. With this, you can manage your own data and content and determine how you want to present it to the world.

This is a new sort of public profile page. Instead of a being a static page, like the one you would have on MySpace, the page is constantly being updated by your stream of content that you create all over the web.

The public profiles are a completely opt-in feature. You decide for yourself what content and information is included. The resulting pages are tagged with microformats, so your profile page is readable by Google and other web sites.

Over the next few weeks, Plaxo promises to introduce even more in this area, as this is just the first release.

To get started setting up your Public Profile, Plaxo members can go to Pulse, then click on "My Profile" at the top. On the left-hand side, click on the "Public Profile" link to begin.

Photo: LG KF600 Mind-Reading Phone Introduced Photo 1

LG Electronics introduced the LG KF600, a stylish slider offering InteractPad, replacing physical navigation keys with context-specific virtual keys.

The LG KF600's InteractPad and virtual menu keys show the exact keys users need to complete the task at hand eliminating distractions. More flexible than standard hardware keys, the KF600 eliminates the need to memorize which key performs what function. The virtual keys are also larger and better spaced than physical keys, improving accuracy.

The InteractPad is an ideal interface for controlling multimedia features like the KF600's digital audio player, camera and video camera. Since its controls are not tied to physical buttons, each of these functions has a custom interface that makes it intuitive to use.

The InteractPad is also equipped with multi-sensorial feedback that provides users with audio, visual and tactile cues. When a virtual button is pressed it becomes larger and the phone vibrates just slightly and makes a clicking sound. The feedback is not only designed to seem more like real buttons, it also improves comfort and accuracy.

The KF600 includes eight dynamic graphic interface themes. Each gives the phone a different character that can act as an extension of its owner's personality. The themes affect all aspects of the KF600's interface including the InteractPad. When users choose a theme, all the layouts of each application will be reflected in menu, icons as well as wallpaper under the integrated theme.

Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company said, "The LG KF600 and the InteractPad reflect LG's commitment to making its handsets easier to use through improved user interface technology. Usability is truly at the centre of this handset's design and it represents LG's latest achievement in making phones that connect with their users. This handset offers a mere glimpse into a newly emerging trend in the mobile market. LG is researching and developing new ways to improve usability and will continue focus on features that add practical benefits for users."

The LG KF600's multimedia features include a 3.0-megapixel camera, MP3 player, video recording, FM radio, Bluetooth and more.

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Heathrow is continuing with secondary screening in Terminal 3, which I think started several months ago. It serves no real security purpose that I can see, since you can easily bypass it.

First you've got your regular security -- shoes off, plastic bag for your toiletries, laptop out, you know the drill. Made it? Then you discover that passports are being checked, something the UK had stopped doing years ago.

The real twist is when you get past passport control. There, people are lined up to go through yet another screening process, just for their shoes. Except two trips ago, I noticed that on either side of the screening, people were allowed to freely pass -- as I quickly decided to do when flying out last week.

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Gibson s lawsuit is a transparent end run around an impartial court that Activision asked on March 11 to rule on patent assertions that Gibson knows have no merit. Our Guitar Hero retailing partners have done nothing wrong. We will confront this and any other efforts by Gibson to wrongfully interfere with Activision's relationship with its customers and its consumers.

Posted by randfish

Before I was inundated with the responsibilities of running a company and managing a few hundred emails a day, I used to spend a lot of time testing theories about how the search engines handled certain elements on a site or page. I'd test the engines to find answers to questions like:

• Does a keyword perform better or worse if it's higher up in the code of a page? (better)
• What's better, bold or strong tags? (used to be strong, now they appear equal)
• Does a link with exact anchor text for a query perform better than one that has other words in the anchor text? (exact appears to be better)

NOTE: My tests on these are more than a year old, so things may have changed.

Obviously, to test the answers to questions like these, you need a very tightly controlled environment, and even then, your tests might reveal answers, but not the relative levels of impact. Sure, having a keyword on a page in strong tags is better than not, but by how much? If one link from the crappiest PR1 page gives more of a boost, is it really worthwhile?

I've talked about this testing phenomenon in the past in a Sphinn thread, about whether nofollow sculpting has any impact (I've copied the relevant bit below):

Step 1: Register a new domain (preferably one with a domain name that has no results in Google - like yorkfabuzapeloh.com or such)

Step 2: Link to that domain's homepage from some social media profiles or pages you control (but make sure they're very obscure and hard to find so no one else discovers and links to it - this is pretty easy to do)

Step 3: Create 6 pages on the site, the homepage (A) with two links to pages (B) and (C), pages (D) and (E) - both linked to by page (B) - and page (F) linked to from page (C). It's important to make sure that (B) is the first link on the homepage (A) and (C) is the second link.

Step 4: Target a nonsense keyword on pages (D) and (F), which are linked to by pages (B) and (C) respectively.

Step 5: Wait until Google has indexed all the pages (usually only a couple days if you link to them from a few sources), then run a search for the nonsense keyword you targeted on (D) and (F). Page (F) will rank first, because there's more link juice pointing to it than to (D), as (D) is only getting half the link weight provided by page (B) while (D) is getting all of (C)'s link weight.

Step 6: Add a nofollow to the link from page (B) to page (E), which we haven't done anything with until now. Wait until Google respiders, then check the results again. (D) should now be ranking in front of (F), because it's receiving the same link weight as (F) but the original link from the homepage (A) to (B) is higher up on the page, which gives it a tiny bit more weight.

We've replicated this experiment as have several others, and certainly any global link weighting system similar to the original PageRank formula would lead you to this conclusion as well.

And I used another test we've performed internally at last week's SEMpdx conference, which created a bit of confusion, and is, ultimately, the reason for this blog post.

Directly following my keynote, a question was asked in which link placement on a page became relevant. I commented that it was important to note that only the first anchor text to a given target page would be counted by Google (we haven't yet tested Yahoo!/MSN), but there were a great number of audience members who came up to me during the day asking for clarification -- even Rebecca! And thus, even though we usually keep this kind of information internal (Jane's planning to release a PRO guide with lots of these tests later this year), I figured the beans had already been spilled, so it's my responsibility to clean up the mess.

Here's what I mean -- let's say that on your website's homepage, you have two links to your blog. The first link is in the top level navigation, and the anchor text is "blog." The second link is in the body of the homepage and reads "celebrity news blog." That second link's anchor text is NOT going to help the blog page rank for "celebrity news" because Google doesn't appear to count the anchor text from multiple links to a target from a single URL. Here's a visual example:

Hopefully this clears up the misconception I created at the conference and helps get everyone thinking about the value of testing. It can be complex and time consuming (we run our tests on three nonsense domains, verifying that we get the same results every time), but rewarding. Obviously, even armed with just the knowledge from the test described above, there's a lot of extra thought to put into how your website's internal link structure should function (and yes, you can use nofollow on the first link if you want the second link's anchor text to count - let's test this - orgzhetwarhyu... tyynhaurslfhgn).

p.s. Two good questions were asked in the comments that deserve addressing in the post. First, this would appear to apply to the position in the code, not on the actual visual representation of the page, as Google isn't currently running 30+ billion documents through visual page analysis. Second, as far as PR "leaks" go, ideally you'd only want one link from any page to any other, but the original PR formula appears to do this for you, as they don't consider multiple votes for a URL by a single page to provide benefit (each page can only vote for another once).

p.p.s. On stuff like this, it's never a good idea to just take my word for it (or anyone else's) - run the tests yourself and see the results you get. Since the engines are evolving all the time, the results might be different in six months or six days.

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Essentially, Leasing is just an alternative way to finance a new vehicle. We know that when purchasing a new vehicle the down payment, sales tax and license fees are required to be paid up front. However when leasing a new vehicle you are required to pay only the first monthly payment, a security deposit (usually same as monthly payment), and the license fees. The sales tax (which is based on the capitalized value of the vehicle) is actually amortized over the term of the lease in most states. In other words, the taxes are included in the monthly payments.

Capitalized Cost

Essentially the capitalized cost of a new vehicle is the actual price you have agreed to pay for the vehicle.

Gross Capitalized Cost

The gross capitalized cost of a new vehicle includes the selling price of the vehicle (which is the capitalized cost plus acquisition fees, extended warranty, accident & health insurance, dealer title fee, payoff on your trade-in, credit life insurance, gap insurance and any other fees the dealer decides to charge you). Buyer beware; that most people really don't ever know what their capitalized cost is because it is buried within the gross capitalized cost and the dealer doesn't actually reveal this number unless he has to. Most car deals made at auto dealerships are negotiated on the basis of payment rather than price. This applies to both leasing and purchasing. Don't get caught in this trap! Make the dealer reveal the selling price for every payment offer he makes you!

Adjusted Capitalized Cost

The adjusted capitalized cost of a new vehicle is the gross capitalized cost minus (-) your down payment, net trade-in amount, rebates, license fees and taxes along with any other deductions given.

Depreciation/Residual

When purchasing a new vehicle your payments are based on the full value or selling price, plus extended warranty, tax & license, minus (-) rebate, down payment and net trade-in value. However, when you lease a vehicle your payments are based only on the "depreciation or your use" of the vehicle during the entire term of the lease. The depreciation is actually only a portion of the capitalized cost of the vehicle and is determined by the term of the lease, number of miles driven and condition of the vehicle at the end of the lease. The payments on a lease are based on the deprecation money factor (which is a form of interest rate) and the amortized taxes. Therefore, you can actually drive a more expensive vehicle with a lower payment if you lease. Please note that the depreciation is actually estimated and set at the inception of the lease.

The residual is the portion or balance of the adjusted capitalized cost after the deprecation has been deducted. The residual is just put aside in limbo until the end of the lease. The higher the residual - the lower your monthly payment. At the end of the lease you have two options. You can either turn the vehicle back into the bank or leasing company, or you can buy the vehicle outright for the residual balance. You can even refinance the residual. But keep in mind if you turn in the vehicle with more mileage than allowed on your contract, you will be charged any where from .12¢ to .25¢ for each extra mile. In an auto lease you are limited to a specific number of miles in your lease contact. The average would be from 12,000 to 15,000 miles per year. You may drive any number of miles in any given year but you cannot exceed the number of allotted miles or you will be penalized. If you purchase the vehicle the charge for the extra mileage will normally be waved. Most banks and finance companies will allow you to add an extra 15,000 to 20,000 miles to your lease contract depending on the term of the lease. However, the cost of the extra miles will be added to your gross capitalization cost and your monthly payment will be increased accordingly.

Ownership

When you have entered into a lease contract you cannot terminate the lease or turn-in your vehicle prior to the ending date of the contract. If you do this the bank will report this as a voluntary repossession on your credit record. On an auto lease the vehicle is actually registered and titled to the bank or leasing company. Therefore you do not own the vehicle, the bank does. You get to use the vehicle and are legally responsible for the upkeep and maintenance. Please note, if you don't maintain the vehicle during the lease you will be penalized for all excessive wear-and-tear when you turn it in. Also, if you really needed to get out of your lease you can buy out of the lease if you can get the financing or you can get someone to take over your lease. Of course, they will have to qualify.

Vehicle Warranties

The average new car warranty is 36 months or 36000 miles, which ever comes first. It is not recommended that you enter into a 4, 5 or 6 year lease contract because they are not economical. Even with a four-year lease it is common for the residual to be higher than the actual value of the vehicle at the end of the lease which makes it very hard to refinance. If you are like a lot of people you can lease a new vehicle every 2 to 3 years and never have to buy an extended warranty. The only time it would be beneficial to buy an extended warranty is if you knew you were going to buy the vehicle outright at the end of the lease.

Gap Insurance

Gap Insurance is basically insurance coverage on the difference between the actual value of your vehicle and the balance you owe on the lease including the residual. This kind of protection is needed in case your vehicle is involved in an accident and is declared a total loss. Gap Insurance is important especially for people who lease vehicles. The lease on a vehicle is actually designed for the balance owed to be upside-down in relation to the actual value of the vehicle until approximately the end date of the lease term. At this time the residual should fall in line or be equal to the vehicle's actual value. Gap Insurance is good for purchase financing as well. The gap is not as large as in leasing, but you still stand the chance of having to put out a great deal of money.

Final Advice

Remember, there are two main factors you must consider when you are thinking about leasing an automobile. The first is how long you intend to keep the vehicle and the second is how many miles you travel annually. If you intend to keep the vehicle a maximum of three years and you only average 15,000 miles a year, then you should definitely consider leasing. If you want to keep the new vehicle for more than three years, you should consider purchasing.

When you lease a vehicle, you very rarely have to put any money down, so lease a new vehicle every two to three years and you won't owe any money on the old vehicle, plus you'll never have to buy an extended warranty. Also, you will have spent a ton of money less for each vehicle than if you had purchased them. If you want to keep a vehicle longer just buy it at the end of the lease.

Remember, don't let the dealer try to sell you on the basis of payments. Negotiate on the price only and when you have agreed on the price then tell them you have a trade-in. When you have agreed to your trade-in value then tell them you want to lease the new vehicle. Now you know what to do from here. Also, dealerships have a tendency to quote lease payments without the monthly tax. This makes a big difference in the monthly payments. If you don't control this you will be sadly surprised when you go into the finance manager to sign the paperwork. One more thing - when you are signing the lease contract, be sure to verify that the trade-in value you have agreed upon is actually deducted from the capitalized cost. Otherwise the dealer could wind up purchasing your trade for pennies and you would never know.

Visit My site http://www.autopurchasesecrets.com for more free information on the secrets the dealerships don't want you to know.

About the Author

Brad spent thirteen years in the Automobile business, specifically auto sales and worked for several Dealerships. He held positions from Retail Salesman up through New Car Manager and Fleet Manager. During this period Brad received an excellent education on what goes on inside the Automobile Dealerships. You can visit and communicate with Brad at his website http://www.autopurchasese

Although many small businesses begin with only one or two members of staff - the founders - most growing businesses quickly recognise the need to create a larger team. Not only can this spread the workload but a well-selected team can bring in more energy, creativity, drive and knowledge than the founder alone might possess. A small, closely-knit, highly motivated team can be an unstoppable driving force.

The authors of The Beermat Entrepreneur call the members of this core team 'cornerstones'. They suggest that the ideal mix is one entrepreneur providing strong leadership, surrounded by four 'cornerstones' - one for sale, one for finance, one for product development and one for project delivery and customer service. In real terms, most small businesses cannot afford such a big team, and don't really need it to begin with. However, even bringing one other person in to the business can make a huge difference to its success during the first year or so.

In many cases, the original team will be composed of the founder, or founders, and one or two relatives or friends who have been roped in along the way. This works well if everyone is committed to the success of the business and prepared to work hard. As we've seen the early days of a business are defined by long hours and a painfully demanding workload - there is no room for the half-hearted or unenthusiastic. Not only will they not pull their weight, but they will sap everyone else's enthusiasm too.

I've heard it said 'never work with friends or relatives' and it's true that in some cases this leads to disaster. However, a team who like each other - and have a friendship beyond the business - can also be extremely efficient and powerful.

Jude, Business adviser

Remember that just because you enjoy spending time with someone socially it doesn't mean you will like working with them. Ask yourself what they would be like to work with. Are they hardworking? Enthusiastic? What do they have to offer your business? Try to find people whose skills compliment yours, who can bring something to the business that fills 'gaps'. For instance, if you are fantastic on the finances but weak on marketing, you need to find someone who can bring something extra to the marketing side of the business.

A recent London Business School survey of CEOs found that they considered the major factor that had contributed to the success of their businesses was 'selecting the right people with good attitudes who are loyal to the company and who want to excel in their careers'.

Defining Roles

Whether you decide to go into business with others as equals or you employ them as part of your original team, it is very important to define roles carefully. Everyone needs to know what is expected of them and where the boundaries of their 'area' lie. In businesses with two or more equal partners a lack of clarity about roles can be a major source of conflict, taking up valuable time that might be better spent