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Only Part of Podcasting that is Dead is the Hype
Please folks don't get caught by these catchy headlines of these blog posts "Internet Radio is Dead" and "Podcasting is Dead". See a portion of the Internet Radio is Dead post below:

Podcasting is dead. Even interactive podcasting with callers. Case closed. End of discussion. For that matter, compared to video, blogging is dead.

I know some podcasters get good numbers. I think I know why that is. It has nothing to do with talent. People listen for one of two reasons. Either the podcasts are so old they started back when attracting an audience was easy, OR the people making the podcasts are already established bloggers or celebrities, so they can drive traffic to their recordings.

One of the very biggest podcasts belongs to a prominent conservative blogger, whom I will not mention, because he seems like a decent guy. It's like listening to paint dry. All he does is read aloud. The copy is bad. The stories are boring. The delivery is wooden. He has no personality. But he gets an audience, because he's already well-known. I think this is a great example of the second type of podcast I mentioned above.

I would guess that with RSS included, maybe 2000 people read my blog. I can therefore send maybe a hundred people to hear a podcast, tops. If I had 50,000 people, I could send maybe 2-3000. That seems to be how it works.

Let's get real here as hype, knee jerk and unrealistic reactions like this is what got us all to this point to begin with. Portable downloadable media and blogging usage was always going to be marginal for many years, as it takes time to grow a new medium. It was never going to replace existing radio and TV like many thought it would in the early days of the podcasting boom. I do believe that RSS based syndication and distribution of digital media will continue to grow as more and more people will prefer to get content sent to them that they have subscribed to receive, store and playback on the listener and viewers timetable. The concept is already here for many already with TIVO, DVR's and iTunes. It is all about getting content the audience wants for consuming at a later time is what this is all about. Audio podcasting will grow as it is enabled to all of our cars and on our mobile devices.


Podcasting and Blogging are not Dead, but is still in a very early stage of development. I believe that those involved in these new content distribution and consumption methods are blazing the trail for a dramatic shift that is coming to all of us. The day is coming that we will be in total control of our media and content creators will be all of us and a few of us. We will all or mostly all of us will join in on the revolution of digital media and those that engage will help succeed in this new world and those that don't will slowly loose opportunities. I do believe that you need to be smart about what you do with the time you have on this earth, but expressing your personality, creativity and smarts online will always payoff if one is credible about it. Please step back and take a deep breath and don't fall for the hype or unhype about portable downloadable on-demand media. It is real and YouTube actually confirms it for us all and is not an example that podcasting is dead.
George Shrinks - 7:00am
When you first meet George, you might notice he's a little small - in fact he's only three inches tall. George celebrates the power of being small and never sweats the small tasks or shies away from a challenge.
Friends Mourn Heath Ledger in Second L.A. Service (Alexis Chiu/People.com)

Alexis Chiu / People.com:
Friends Mourn Heath Ledger in Second L.A. Service  —  Friends and celebrity colleagues - including Tom Cruise and Katie Holmes, Sienna Miller, Ellen DeGeneres and director Todd Haynes - gathered on the Sony lot in Los Angeles to remember Heath Ledger on Saturday, PEOPLE has confirmed.

The Morning Link Romp!
Scarlett J and Natalie P almost making out! Britney Spears’s Almost Lip Slip! Josh Hartnett and Dude.. I mean Rumer Willis! Eva Longoria Bikini Pics!! Cheryl Tweedy Bikini Pics!! Kerri Kasem is MUCH hotter than her dad! Megan Fox Looking Hot! (as usual) Irina Shayk shakes up my pants!
Hot Gossip Blogs
Today is President’s day. I’m not quite sure what that means to me or you but I do know it’s a national holiday, which pretty much means I’m going to start drinking in the early afternoon. Have fun with these other awesome blogs: Drunken Stepfather Dlisted The Bastardly Celebrity Smack Celebitchy Celeb Slam I’m Not Obsessed The Skinny Website Horny Oyster Hollywood Backwash Popbytes The Feeding Tube [...]

Today is President’s day. I’m not quite sure what that means to me or you but I do know it’s a national holiday, which pretty much means I’m going to start drinking in the early afternoon. Have fun with these other awesome blogs:

Paris Hilton Performs for the Pussycat Dolls
Here is Paris Hilton performing with the Pussycat Dolls over this past weekend. Usually, when a celebrity performs for the Pussycat Dolls, it’s an excuse to see them run around in skimpy lingerie on stage, but with Paris Hilton, it’s just another weekend and all I have to say is one thing: they better wash [...]

Paris Hilton Pussy Cat Doll PIctures 1a

Here is Paris Hilton performing with the Pussycat Dolls over this past weekend. Usually, when a celebrity performs for the Pussycat Dolls, it’s an excuse to see them run around in skimpy lingerie on stage, but with Paris Hilton, it’s just another weekend and all I have to say is one thing: they better wash out that martini glass because nobody appreciates a disease ridden cocktail.

Paris Hilton Pussy Cat Doll PIctures 14Paris Hilton Pussy Cat Doll PIctures 1Paris Hilton Pussy Cat Doll PIctures 12

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Kirsten Dunst Rehab Stint: Is Jake Gyllenhaal To Blame?
Kirsten Dunst, who checked herself into rehab last week, is a real lush and her split with Jake Gyllenhaal is supposedly to blame. Why a relationship that might as well have happened four hundred years is to blame is beyond me, but hey, someone has to be blamed, so fuck him. According to US, Whenever the [...]

Kirsten Dunst Picture

Kirsten Dunst, who checked herself into rehab last week, is a real lush and her split with Jake Gyllenhaal is supposedly to blame. Why a relationship that might as well have happened four hundred years is to blame is beyond me, but hey, someone has to be blamed, so fuck him. According to US,

Whenever the cast and crew were out, she was the center of the group – doing shots and encouraging everyone to drink,” a source on her upcoming movie How to Lose Friends & Alienate People told Us. “There was no such thing as ‘just the one’ for her.”

I fail to see the problem here. A girl who is encouraging people to drink? That’s not depression, that’s an easy in. If only there were more girls like that I wouldn’t be a 25 year-old virgin living vicariously through celebrity sex lives on a website where nip slips are the number one priority. I’d instead be at the local bar trying to scam some free shots from Kirsten.

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The Afternoon Pull!
Christina Aguilera Keep it TIGHT! Stop the Presses Lohan is drunk AGAIN! Barbara Streisand has just a little bit more money than you. Jessica Alba’s Tig Ol’ Bitties! Vikki Blows and well I’m out of BJ references! Melissa Baker SI Swimsuit Issue! Carmen Electra in FHM Russia. Freak Heat Waves hits Moscow! Limbo With A Sexy New Twist!
Cassie is the perfect mix
Cassie looks like a mix between Jessica Alba and Rihanna.  She had to have been made in a lab because she’s almost too perfect.  I think if Jessica Alba actually cracked a smile, she could compete with Cassie, but Jessica is always pissed off.  Seriously, when’s the last time you saw her smiling when she [...]

Cassie is the perfect mix 1

Cassie looks like a mix between Jessica Alba and Rihanna.  She had to have been made in a lab because she’s almost too perfect.  I think if Jessica Alba actually cracked a smile, she could compete with Cassie, but Jessica is always pissed off.  Seriously, when’s the last time you saw her smiling when she wasn’t on the red carpet.  What a barrel of laughs she must be.

Cassie is the perfect mix 2 Cassie is the perfect mix 3 Cassie is the perfect mix 4 Cassie is the perfect mix 5

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focking matt damon

Jimmy Kimmel's talkshow celebrated its 5th anniversary and Sarah silverman decided to make him a special song to celebrate the occasion.

The New Dancing Cast to Appear on The Oprah Winfrey Show
Let's make that a one-two-three punch for ABC. Punch one -- the live announcement on last night's Dance War of the new celebrity cast for Dancing with the Stars 6. Punch two -- the live Good Morning America announcement of the pro-pairings with those celebs. And punch three -- a ...
It’s a QVC Challenge on Celebrity Apprentice
The Donald must be getting quite good at shuffling at this point. He's had to make another team switch, this time to separate warring Apprentices, Piers and Omarosa, whose hatred for one another exploded during last week's horse and buggy task. Both teams are coming into this week's challenge with full ...
Dancing’s Maks is Sitting Out Season Six
We may have to wait until tonight's season finale of Dance War to find out who will be dancing in the upcoming sixth season of Dancing With the Stars, but we already know one dancer whose name won't be called: Maksim Chmerkovskiy. Maks, who danced in the finals with celeb partners Laila ...
Celebrity Sex Reviews
Celebrity Sex Reviews We’ve taken it upon ourselves to review the finest celebrity sex sites on the web to help you make a choice in your search for great nude celebs. There are a number of sites to choose from when search for those nude celebs so let us do the hard work and let yourself [...]

Celebrity Sex Reviews
We’ve taken it upon ourselves to review the finest celebrity sex sites on the web to help you make a choice in your search for great nude celebs. There are a number of sites to choose from when search for those nude celebs so let us do the hard work and let yourself enjoy the hot stuff.

Celebrity Sex Reviews

I became a celebrity :)
Hello guys, Recently I have got, it’s really funny “Today I became a celebrity, it drives me mad! My new producer Michael said I would have to try my best and listen to those experienced guys who would make my movie. He also said that I must accommodate him to reach the success in that shooting. It [...]

Hello guys,
Recently I have got, it’s really funny

“Today I became a celebrity, it drives me mad! My new producer Michael said I would have to try my best and listen to those experienced guys who would make my movie. He also said that I must accommodate him to reach the success in that shooting. It was very important for me! That’s why I agreed and followed him to his penthouse apartment. He said: “You are a pretty chick, Carol, listen to me and I’ll make you a star”. I said that I would be an obedient girl. He smiled and commanded me to stay on my knees and unfasten his zipper. I did… My god, that was a huge strained cock, I saw it right ahead of my eyes! I passed my tongue over his dick-head and took all his gun in my mouth then. Uhh, I could hardly breath! Then he said: “Look at the camera, all the film unit will enjoy your celebrity sex tape”. That was an earth-shattering piece of news for me, but he ordered me to get naked and go down on all fours, showing him my sensitive small holes. Brrr! I felt myself absolutely helpless! He stuck his huge stony cock right into my asshole, and I could think just about his hard immovable cock pulsatile inside me and the camera behind me…
Now I’m a nude celebrity at Free Celebrity Movie Archive, everyone can enjoy my high-coloured videos and unconcealed pictures with tremendous zoom very cheaply. I really enjoy being a porn celebrity, and tomorrow we will make some more updates ;)”

Carrie Tucker gets fuked hard by fellow
Carrie Tucker gets fucked hard by fellow. Famous Celebrity Carrie Tucker is fucked in incredible sex tape. Nude movie sex scenes! Don’t miss that!

Carrie Tucker gets fucked hard by fellow.
Famous Celebrity Carrie Tucker is fucked in incredible sex tape. Nude movie sex scenes! Don’t miss that!

Carrie Tucker gets fucked hard by fellow

Brooke Burke uncovers her nice tits through transparent bikini
Brooke Burke uncovers her nice tits through transparent bikini Unreal body… Doesn’t get any better than this! More Nude Celebrity Pictures of Brooke Burke you can find at Babylon-X . I really advise.

Brooke Burke uncovers her nice tits through transparent bikini
Unreal body… Doesn’t get any better than this!

More Nude Celebrity Pictures of Brooke Burke you can find at Babylon-X . I really advise.

Brooke Burke uncovers her nice tits through transparent bikini

(more…)

Britney Spears Scandalous Sex Tape
Nude Celebrity Britney Spears Gives Nice Blowjob. Hey guys, it’s the best scandalous sex tape that I have ever seen. Britney Spears in her best role

Nude Celebrity Britney Spears Gives Nice Blowjob.
Hey guys, it’s the best scandalous sex tape that I have ever seen. Britney Spears in her best role :)

Britney Spears Scandalous Sex Tape

Tara Reid drunk & pawed
Tara Reid one of the most sexy celebrity has drunk and pawed! Celebrities are real people too

Tara Reid one of the most sexy celebrity has drunk and pawed!
Celebrities are real people too :)

Tara Reid drunk

(more…)

Daniela Cardone. Long Legs and Nude
Daniela Cardone. Long Legs and Nude. Daniela Cardone is Argentian Fitnes model, actress, has A ROCK HARD BODY! Enjoy… I had to do deep searching for these pics, it’s very rare.

Daniela Cardone. Long Legs and Nude.
Daniela Cardone is Argentian Fitnes model, actress, has A ROCK HARD BODY!

Enjoy… I had to do deep searching for these pics, it’s very rare.

Daniela Cardone. Long Legs and Nude

(more…)

Hot nude pics of Catherine Zeta-Jones
Hot nude pics of Catherine Zeta-Jones. The Hottest Movie Sex Scenes of Catherine Zeta-Jones. I think Catherine Zeta-Jones is the most sexy Hollywood actress, Are you agree ?:)

Hot nude pics of Catherine Zeta-Jones.
The Hottest Movie Sex Scenes of Catherine Zeta-Jones.
I think Catherine Zeta-Jones is the most sexy Hollywood actress, Are you agree ?:)

Hot nude pics of Catherine Zeta-Jones
(more…)

Irina Csacsina Super Sexy Photoshoots
Irina Csacsina Super Sexy Photoshoots I love her She is the best gymnast in the world and most sexy

Irina Csacsina Super Sexy Photoshoots

I love her :) She is the best gymnast in the world and most sexy :)

Irina Csacsina Super Sexy Photoshoots

(more…)

Cameron Diaz - Sexy Bikini Beach Candids in Waikiki Hawaii
Sexy Celebrity Cameron Diaz - Bikini Beach Candids in Waikiki Hawaii

Sexy Celebrity Cameron Diaz - Bikini Beach Candids in Waikiki Hawaii

Cameron Diaz - Sexy Bikini Beach Candids in Waikiki Hawaii

(more…)

Talk of the Town: Bergman dies at 89
Jul 30 - Talk of the Town brings you the latest in news, music and celebrity talk.
Talk of the Town: Usher non-nuptials
Jul 30 - Talk of the Town brings you the latest in movie, music and celebrity news.
Talk of the Town: Missing Harry
Jul. 26 - The latest celebrity news including Rowland misses Harry, Matt graces the red carpet and the music charts.
The Ashton-Drake Galleries Linda Webb Loving Baby Emily So Truly Real Lifelike Baby Doll Collection
Extraordinary Baby Emily Dolls by Linda Webb to Love and Hold - A Collecting First - Once you see them, touch them, and hold them you'll agree that acclaimed doll artist Linda Webb's baby dolls are amazingly lifelike. "So Truly Real", in fact that you may want to send out birth announcements (six FREE "birth announcements" are included)! "Welcome Home, Baby Emily", an exclusive Ashton-Drake collectible doll shown here, will be followed by three other masterpieces of realism that re-create the experience of watching a real baby as she begins to experience the world around her. Baby Emily has won the Dolls Award of Excellence sponsored by Doll Magazine, the DOTY award, sponsored by Doll Reader Magazine, and she has also won the NALED Doll of the Year. Don't miss these incredible babies. Order your Ashton-Drake Loving Emily collectible doll collection today! 2003 Ashton-Drake This exclusive Ashton-Drake collectible doll collection features: * Baby Emily has won the Dolls Award of Excellence sponsored by Doll Magazine, the DOTY award, sponsored by Doll Reader Magazine, and she has also won the NALED Doll of the Year * The extraordinary artistry of master doll artist Linda Webb * Handcrafted in Ashton-Drake's RealTouch vinyl skin with lifelike creases and folds - the FIRST "So Truly Real" doll from Ashton-Drake * Hand-applied hair and eyelashes and carefully designed finger and toenails for incredible realism * "Emily", the first doll in the collection shown here, is dressed in a delicately knit two-piece sleeper and wrapped in a baby-soft receiving blanket * Hospital bracelets are personalized with the doll's name * Each comes with six FREE "birth announcements" and a Certificate of Authenticity * "Emily" measures 22" long Ordering a Collection by Subscription Plan is for Smart Collectors: * Reserves the entire Ashton-Drake Loving Emily collectible doll collection in your name so you never risk an increase on the price of other collectibles in this collection, or miss a single issue in this collection * Subsequent issues will be shipped to you about one every month or two (pending availability) and charged to the credit card on which your order was placed. No need to order each one separately * You may cancel your collection at any time with no obligation * "Welcome Home, Baby Emily" the premiere doll, will be followed by "Loving Eyes" where Emily takes a first look at her new world, "...And Angels Danced" when Emily gives us her first smile and Emily's first party in "Celebration of Life", $149.99
Using Bloglines to Celebrate Valentine’s Day Year Round

bloglines_heart_you.jpg

The great thing about feeds is that there is a selection for any topic, so this time celebrate Valentine’s Day year round. Here are some feeds of interest:

While cynics might insist the greeting card industry created Valentine’s Day, romance is always of interest. We would love to hear your stories of how you use Bloglines to improve your love-life.

Enjoy!

- Eric Engleman & the Bloglines Team

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A Deeper Look at Vertical Search - Interview with Iri Amirav & Amir Leitersdorf from iMedix

Posted by randfish

I've talked in the past about the various possibilities of the future of search engines and the biggest threats to Google's dominance, and today I've been able to follow up on some of that prodding into that "vertical search fracturing" possibility.

iMedix is one of the more exciting vertical search engines on the market. Not only are they a recipient of the Best New Startup Award from the Crunchies, they're also very highly regarded in the marketplace by a lot of smart players. Not everyone's a fan, but they're in an area of high opportunity and have executed remarkably well from both a development and marketing perspective.
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iMedix Screenshot of Results Page
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The biggest "difference" that iMedix offers is the inclusion of a social network that integrates with the search results. Above, you can see I searched for allergies, and along the sidebar are people who share that interest and are interested and willing to talk about it. This takes advantage of some big psychological strengths in the health field - namely the need to "not be alone" when dealing with health issues. I'd imagine that iMedix's community is held together by stronger bonds than most, and that, potentially, gives them a powerful edge.

Last week, I got the opportunity to interview Iri Arimav and Amir Leitersdorf frrom iMedix (CMO & CEO, respectively) about they're progress to date and some of their search technology issues:


For those of us who aren't familiar, can you give us a background about iMedix - how it started? What are the goals of the company and what is the business model?

iMedix started because of a personal health need for both of us. Since we both love the Web, we saw it as an untapped resource for people looking to make better health related decisions. We felt that searching alone using the popular horizontal search engines was definitely not the right way to find and share health information. Not only were the results irrelevant in most cases, they also left us unaided and with a strong sense of anxiety. We knew that there was excellent information online, but it was organized poorly. At the same time, it was difficult for us to communicate easily and quickly with other people that had valuable personal health experiences and knowledge. We decided to build a health search engine that will be powered by the patients for the benefit of patients. We built a prototype that improved into an alpha version that upgraded to what you see today on iMedix.

From a vertical search perspective, do you see an ability to pull search traffic mindshare away from Google/Yahoo!/Live? Do you think people will ever come on the web and think - "I need to search for health/medical issues, so I'll use iMedix, not Google."? Or is your strategy more like WebMD - to build a portal and attract search traffic from the major engines?

We believe that the experience of finding and sharing health information on the Web is about to change dramatically. An exceptionally different and valuable experience can pull traffic mindshare away from traditional web properties. The experience iMedix offers to consumers is very different than Google/Yahoo or Live. People nowadays are attracted to communicating with each other and engaging in various ways. People want more than search and browse. The growth of social networks that took substantial traffic from traditional portals in the last 3 years is a good example. We are experimenting with an innovative marketing approach now and it looks very promising. We are continuously introducing new features that allow for the creation of valuable user generated health content and most importantly listen to the needs of our fast-growing community. We believe that if you create value and a worthy experience, the rest will follow.

It appears that iMedix crawls and indexes websites, just like the major search engines, but rather than indexing the entire web, you've limited your search to only domains pertaining to health. A few questions on that - do you hand select the domains to be included? If so, do you worry that the information is more narrow, or do you think searchers will feel confident knowing the results include more authoritative sources and fewer blogs, scrapers, etc.?

iMedix crawls a subset of the Web to index the most informative and relevant health articles available. Using our patented technology we crawl and index numerous Web directories and medical databases resulting in almost any known medical site in the English language. This way, we are able to cover all of the symptoms, conditions and treatments known to medicine.

In terms of building a search engine crawler, did you custom develop something yourself or use a technology like Nutch? Does iMedix maintain all those inverted-keyword databases or do you use third party technology? And, how many pages (approx.) do you have in your index?

Our crawler is a multi threaded, distributed computing technology that was developed in-house and is capable of crawling hundreds of Web sites in parallel. Our crawler relies on a high bandwidth network and while using a single database maintains an average rate of crawling half a million pages per hour without burdening on the crawled site's performance.

The crawler detects similarity between pages thus avoiding "over crawling" and is also capable of detecting frequency of change in a site's content so to optimize the crawl scheduling and gain maximum data update for each crawl session.

The indexer was developed in-house, while relying on open source projects for representing documents in a space vector model, we developed a grid computed application based on divide-and-conquer algorithms that provide the ability to index hundreds of documents per second into binary files that can be instantly searched while the indexing is continued in the background.

The number of documents in our index varies a lot since we are constantly increasing the number of sites crawled, while deleting pages that were flagged as irrelevant both automatically (by heuristics of the crawler or indexer) and also by manual processing that is done by our staff. In our recent versions we have used indexes of 10-20 million health pages depending on the factors stated above.

As a follow-up with regards to the ranking algorithm - is it something you've done in-house? Did you end up using a modified version of something like PageRank? TrustRank?

Our IP resides with our ranking algorithms that analyze the feedback received from our users in order to recognize patterns of useful pages. The ranking formula is constantly and automatically updated according to the users' feedback. The learning machine itself is built upon an ensemble of modern algorithms in the machine-learning field. The classifying algorithms are focused at bringing very high precision in predicting the probability of a page being a good match given a certain query. Our proprietary technology is also developed with the assistance of our chief scientist, Prof. Yuval Shahar who is the head of the Medical Informatics Research Center in Ben Gurion University and has more than 15 years of experience in the most advanced health information retrieval and artificial intelligence technologies. Prof. Shahar holds a Ph.D. from Stanford University in Medical information Sciences and is a certified medical doctor.

iMedix, in addition to being a search engine, leverages users to help build a community - what made you choose that path and how have your users been responding?

We decided to choose this path because we felt that people want to be empowered and can contribute so much from their experience and knowledge. If we build the right tools we can organize and leverage this collaborative effort. Although we regularly read Forrester, Jupiter Research, eMarketer and all the other major research companies we believe that listening to your users is the most important thing regarding building successful products. Our path is really a reflection of our conversations with our users. We are fortunate that our users like to use iMedix and that the Internet community decided that we are worthy of winning the Best New Startup of 2007 at the Crunchies worldwide competition.

iMedix has obviously been a hit in its first year, winning the Crunchies award for best new startup - with regard to publicizing the product, what have been your strategies to date and where have you seen the most success?

Thank you very much for your kind words. We feel very fortunate to be in the right place at the right time. One of the strategies that worked well for us was to truly spend time learning and understanding the products that existed out there and get to know our audience. Not just read reports, but engage in an honest and an open discussion with bloggers, opinion leaders and patients. We were in contact with hundreds of these people and we learned together with them and with the help of our users what we needed to develop. I believe these people enjoyed the process and decided to share it with their friends and readers. This had a tremendous effect on our visibility and traffic.

Finally, with high expectations and a startup environment, I imagine things can get fairly overwhelming - how have you and the rest of the iMedix team done with work/life balance? Any recommendations you have for a startup - things you'd change or do differently the next time around?

The startup environment is indeed very demanding. The past year has been pretty tough for all of us. We’ve worked around the clock and had a hard time balancing our personal lives. Eventually, we are all happy and satisfied but several lessons were learned along the way.

We would recommend the following to every start-up CEO/founders:

  • Have 1 day every week in which you do NOT check your emails.
  • Understand that people are the most important resource in a start-up company. Make sure that they spend time with their families and encourage them to take vacations.
  • Keep your employees informed in the company’s progress and activities. If you expect everyone to share the effort then you definitely need to share the fruits.
  • And finally.... Celebrate! Even if you don’t have the time. Don’t let those wonderful moments pass you by.

Thanks, Iri & Amir - I'm not entirely sure I can live up to all of those suggestions, but will certainly try. Much appreciated!


BTW - Some interesting thoughts to consider for search marketers:

  • How do you target content towards vertical search sites that could potentially be whitelisting domains?
  • Are you currently seeing any significant search traffic from vertical engines outside the major properties?
  • Is traffic from a site like iMedix potentially more or less valuable/focused to site owners?

My biggest concern is that marketers who don't pay attention to potential future landscapes may miss out on big opportunities to leapfrog the competition when those changes do occur.


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Results of Google Experimentation - Only the First Anchor Text Counts

Posted by randfish

Before I was inundated with the responsibilities of running a company and managing a few hundred emails a day, I used to spend a lot of time testing theories about how the search engines handled certain elements on a site or page. I'd test the engines to find answers to questions like:

  • Does a keyword perform better or worse if it's higher up in the code of a page? (better)
  • What's better, bold or strong tags? (used to be strong, now they appear equal)
  • Does a link with exact anchor text for a query perform better than one that has other words in the anchor text? (exact appears to be better)

NOTE: My tests on these are more than a year old, so things may have changed.

Obviously, to test the answers to questions like these, you need a very tightly controlled environment, and even then, your tests might reveal answers, but not the relative levels of impact. Sure, having a keyword on a page in strong tags is better than not, but by how much? If one link from the crappiest PR1 page gives more of a boost, is it really worthwhile?

I've talked about this testing phenomenon in the past in a Sphinn thread, about whether nofollow sculpting has any impact (I've copied the relevant bit below):

Step 1: Register a new domain (preferably one with a domain name that has no results in Google - like yorkfabuzapeloh.com or such)

Step 2: Link to that domain's homepage from some social media profiles or pages you control (but make sure they're very obscure and hard to find so no one else discovers and links to it - this is pretty easy to do)

Step 3: Create 6 pages on the site, the homepage (A) with two links to pages (B) and (C), pages (D) and (E) - both linked to by page (B) - and page (F) linked to from page (C). It's important to make sure that (B) is the first link on the homepage (A) and (C) is the second link.

Step 4: Target a nonsense keyword on pages (D) and (F), which are linked to by pages (B) and (C) respectively.

Step 5: Wait until Google has indexed all the pages (usually only a couple days if you link to them from a few sources), then run a search for the nonsense keyword you targeted on (D) and (F). Page (F) will rank first, because there's more link juice pointing to it than to (D), as (D) is only getting half the link weight provided by page (B) while (D) is getting all of (C)'s link weight.

Step 6: Add a nofollow to the link from page (B) to page (E), which we haven't done anything with until now. Wait until Google respiders, then check the results again. (D) should now be ranking in front of (F), because it's receiving the same link weight as (F) but the original link from the homepage (A) to (B) is higher up on the page, which gives it a tiny bit more weight.

We've replicated this experiment as have several others, and certainly any global link weighting system similar to the original PageRank formula would lead you to this conclusion as well.

And I used another test we've performed internally at last week's SEMpdx conference, which created a bit of confusion, and is, ultimately, the reason for this blog post.

Directly following my keynote, a question was asked in which link placement on a page became relevant. I commented that it was important to note that only the first anchor text to a given target page would be counted by Google (we haven't yet tested Yahoo!/MSN), but there were a great number of audience members who came up to me during the day asking for clarification -- even Rebecca! And thus, even though we usually keep this kind of information internal (Jane's planning to release a PRO guide with lots of these tests later this year), I figured the beans had already been spilled, so it's my responsibility to clean up the mess.

Here's what I mean -- let's say that on your website's homepage, you have two links to your blog. The first link is in the top level navigation, and the anchor text is "blog." The second link is in the body of the homepage and reads "celebrity news blog." That second link's anchor text is NOT going to help the blog page rank for "celebrity news" because Google doesn't appear to count the anchor text from multiple links to a target from a single URL. Here's a visual example:

First Anchor Text Counts

Hopefully this clears up the misconception I created at the conference and helps get everyone thinking about the value of testing. It can be complex and time consuming (we run our tests on three nonsense domains, verifying that we get the same results every time), but rewarding. Obviously, even armed with just the knowledge from the test described above, there's a lot of extra thought to put into how your website's internal link structure should function (and yes, you can use nofollow on the first link if you want the second link's anchor text to count - let's test this - orgzhetwarhyu... tyynhaurslfhgn).

p.s. Two good questions were asked in the comments that deserve addressing in the post. First, this would appear to apply to the position in the code, not on the actual visual representation of the page, as Google isn't currently running 30+ billion documents through visual page analysis. Second, as far as PR "leaks" go, ideally you'd only want one link from any page to any other, but the original PR formula appears to do this for you, as they don't consider multiple votes for a URL by a single page to provide benefit (each page can only vote for another once).

p.p.s. On stuff like this, it's never a good idea to just take my word for it (or anyone else's) - run the tests yourself and see the results you get. Since the engines are evolving all the time, the results might be different in six months or six days.


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An Incredible Milestone - 2000 PRO Members - and a Request for Feedback on SEOmoz V4

Posted by randfish

On Thursday morning (yesterday), SEOmoz reached 2000 PRO members and we had a mini celebration at the office to commemorate.

2000 PRO Members

To honor the occasion, Mystery Guest stayed up until midnight the night before, baking us fantastic, shortbread, chocolate-dipped cookies in the shape of 2s and 0s.

2000 PRO Members
Left to Right: Danny, Rand, Sarah, Jane, Gillian, Susan, Nick, Scott & Christine

Susan Moskwa had stopped by to do a Whiteboard Friday (which should be posted any minute now) and joined us in the celebration.

Obviously, I'm ecstatic. It may be an arbitrary number, but it's been symbolic to me and many of the other mozzers for months now as a potential tipping point for the service. I'm really proud of what the team at SEOmoz has achieved - buiding great tools and a terrific website, interacting and inspiring people throughout the SEO community and working together to build an atmosphere that makes me excited to go to work every morning.

We're not done - not by any means. In fact, to be perfectly honest, the PRO toolset and value proposition today is only the tip of the iceberg when it comes to what we'd like to offer in the future. Several of us got together for a nearly two-hour meeting (we got a bit sidetracked by some engineering challenges) today on features and functionality for a completely new tool that we think will be a remarkable boost for competitive analysis and brand tracking.

In addition to congratulating my team and sharing a few photos, I'd also like to use this post to officially announce our intention to launch V4 of SEOmoz (the 4th iteration of the site since its birth in 2004). That launch is expected to arrive right around Halloween of this year (October 31st), and will feature a ton of new material, new functionality, a new look and feel and a considerably faster load time (as we're also planning to add load balancing and more robust, scalable code).

However, we can't possibly predict every feature our members (that's you!) might enjoy, so please feel free to leave comments with your suggestions for the PRO section, the free stuff, the blog, YOUmoz, the Marketplace, Events or any other part of the site. In the past, we've gotten many of our best suggestions from our membership, and are hopeful that this time is no different. Obviously, I can't promise that we'll include every feature, but with a longer development cycle, we'll be able to accomplish quite a bit. No suggestion is too big or too small, so please do contribute.

Finally, a huge thanks to all our members - both PRO and non. Early next week, we're on schedule to reach 70,000 total SEOmoz members, another milestone, and looking over the blog, the marketplace, Q+A - the areas where we get to interact as a community, I'm amazed at the quality of people, content and discussion. If we could send you all delicious shortbread cookies and champagne, we totally would :)

p.s. Have you noticed how good the YOUmoz content has been lately? Seriously, there are some very good posts going up there of late - bravo, YOUmozzers!


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LimeLife Releases Law & Order: Celebrity Betrayal

LimeLife, Inc. and NBC Universal today announced the launch of ?Law & Order: Celebrity Betrayal,? the mobile game extension for NBC?s long-running crime drama, Law & Order, now in its 18th season. Executive Producer Dick Wolf and his team were instrumental in developing the game with LimeLife to reflect the signature storytelling and energy of Law & Order.

?One of the contributors to the shows longevity has been its commitment to evolve with the times and stay fresh which includes allowing our audience to experience ?Law & Order? in different ways and on different screens,? said Dick Wolf, creator and executive producer of ?Law & Order.? ??Law & Order: Celebrity Betrayal? is the closest fans of the show can come to experiencing a day in the life of their favorite ?Law & Order? characters.?

Players work to solve New York City?s latest celebrity crime by investigating the crime scene, interrogating witnesses and bringing their key suspect to trial. The object of the game is to build as strong a case as possible and win a conviction with contextual advice and feedback from popular Law & Order cast members like Sam Waterston and Alana De La Garza. Players exhibit the evidence they have collected throughout every stage of the story during the game?s complete trial experience, and try to win a conviction to become the rookie Law & Order star.

Law & Order: Celebrity Betrayal also features four mini-games that directly affect the strength of a player?s case. At the game?s precinct location, players can help process evidence and obtain warrants by playing the Warrant Race game, and search for rumors playing the Coffee Run game. While in court, players can try their luck at Case Overload or Takeout Dash.

Law & Order: Celebrity Betrayal will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee on most major U.S. carriers.

?NBC excels at creating seamless digital experiences for all of its brands,? said Kristin McDonnell, CEO of LimeLife, Inc. ?We are pleased to support NBC?s cross-media integration strategy, delivering the ?Law & Order? brand experience to show fans and crime buffs alike on their mobile phones.?

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Chinese Olympic Gymnasts Underage Scandal
Two Chinese Olympic Gymnasts He Kexin and Jiang Yuyuan, who won gold medals in the Beijing 2008 Olympics, may in fact be only 14 years-old, when Olympic gymnasts are required to be 16 years-old. Both were chosen to compete late in July. Younger, and therefore smaller, gymnasts have the advantage of being able to perform [...]

he-kexin-2008-beijing-olympics Chinese Olympic Gymnasts Underage Scandal

Two Chinese Olympic Gymnasts He Kexin and Jiang Yuyuan, who won gold medals in the Beijing 2008 Olympics, may in fact be only 14 years-old, when Olympic gymnasts are required to be 16 years-old. Both were chosen to compete late in July. Younger, and therefore smaller, gymnasts have the advantage of being able to perform difficult skills easier. There is a lot of evidence supporting claims that documents were forged around the time of the Olympics to insure He and Jiang qualified to compete. However, there is a lot of evidence, especially from Chinese government web sites, and statements from government officials confirming the claims these two athletes were under the age of 16. If these accusations are true, it cheapens how the world sees China, and causes a loss of face due to the perception that they cheated their way to gold medals. To encourage the best athletes to compete, it might be best for the Olympic committee to allow any age to compete. Click the link below to read more, and see some of the evidence.

jiang-yuyuan-2008-beijing-olympics Chinese Olympic Gymnasts Underage Scandal

Below are China’s Beijing Olympic Gymastic team (left to right) Cheng Fei, Yang Yilin, Li Shanshan, He Kexin, Jiang Yuyuan and Deng Linlin celebrate their victory during the awarding ceremony for gymnastics artistic women’s team final of Beijing 2008 Olympic Games at National Indoor Stadium in Beijing, China, Aug. 13, 2008. The Chinese team claimed the title of the event with a score of 188.900.

chinese-gymnast-olympic-team-2008 Chinese Olympic Gymnasts Underage Scandal

Two female Chinese gymnasts, including a gold-medal favorite, might be too young to participate in the upcoming Beijing Olympics.

Several online records and reports show He Kexin, the host nation’s top competitor on uneven bars, and Jiang Yuyuan might not yet be 16, the minimum age for Olympic eligibility. Both were chosen for China’s team last week.

On the Web site of the Chengdu Sports Bureau — Chengdu is the capital of Sichuan province in southwest China — a file dated January 2006 shows He Kexin as being born Jan. 1, 1994.

Most recently, a May 23 story in the China Daily newspaper, the official English-language paper of the Chinese government, had He Kexin’s age as 14.

The newspaper story begins: "The 14-year old newcomer to the national team, who was recruited last year, has raised a lot of eyebrows recently after she broke two world records on the uneven bars in as many months."

The New York Times raised questions about the athletes’ ages in a story Saturday. And Chinese officials provided the newspaper with copies of passports indicating both gymnasts are 16.

But in a speech on Nov. 3, 2007, in the central city of Wuhan, Liu Peng, director of general administration of sport for China, said: "The 13-year-old uneven-bar gymnast He Kexin, who defeated national team athlete Yang Yilin — she just won the bronze medal in the world championships — has demonstrated her ability."

To be eligible for the Cities Games where Liu made his remarks, Chinese documents show athletes must be over 13, but under 15.

Zhang Peiwen, spokesman for the Chinese Gymnastics Association, told China’s state-run Xinhua news agency that both gymnasts were over 16.

"Our Olympic squads were recently named and we registered their ages according to their ID cards or other legal certificates presented by their regional gymnastics associations, which show they all are over the minimum age for the Olympics," Zhang said.

Zhang questioned the credibility of data found on the Internet or in newspapers.

"There is a lot of online information and reports," he said. "We haven’t got the time to check every piece, but everybody knows not all of them are reliable."

The New York Times reported International Gymnastics Federation officials acknowledged questions about He’s age had been raised and asked the Chinese for clarification in May.

"We heard these rumors, and we immediately wrote to the Chinese gymnastics federation," Andre Gueisbuhler, the secretary general of the international federation, told the newspaper. "They immediately sent a copy of the passport, showing the age, and everything is OK. That’s all we can check.

"As long as we have no official complaint, there is no reason to act, if we get a passport that obviously is in order."

The American and Chinese women are expected to battle for the team gold medal when the Beijing Games begin Aug. 8.

He is one of the few athletes in the world who has scored more than a 17 under the new scoring system. Using He and Yang Yilin, who also has scored a 17 on bars, the Chinese hope to use the uneven bars to build up a big advantage in the team competition.

The Americans, who won the 2007 world championships team title, have only one gymnast, Nastia Liukin, who has achieved a 17 on bars.

If gymnasts He and Jiang are under age, it would be yet another black eye for China in the buildup to the games.

In June, Chinese swimmer Ouyang Kunpeng and coach Feng Shangbao were permanently banned from the sport after Ouyang tested positive for anabolic steroids. Wrestler Luo Meng and his coach also were barred for life for a doping violation by the athlete.

The Chinese government is working feverishly to present a positive image of an open, friendly, progressive nation.

But visa restrictions, air pollution, freedom of the press issues and a problem-filled torch relay have presented a far different image to the world.

Click here to read the New York Times story that has even more information on this story.

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Sandra Bullock Is 'All About Steve' Now

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Just two seconds ago Sandra Bullock was all over Ryan Reynold's balls. But now she has lightened her coif and hopped on over to the set of another movie called All About Steve.

According to IMDB, Sandra Bullock plays an "eccentric crossword puzzler" who believes that a CNN cameraman is her true love. Then she goes all astronaut stalker and follows him around the country. It's a rom-com not a thriller, so don't get too freaked out.

Those red boots are... nice. At least they aren't all beat up like those Louboutin's she had to wear last time (although I don't have any, so I can't say much).

Sandra's outfit is really starting to grow on me though. For a professional crossword-er she sure looks pretty stylish!


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Photos: PacificCoastNewsOnline

More photos of Sandra Bullock on the set of All About Steve are after the jump.

Britney Spears Might Get An Emmy Nomination

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Britney Spears is one of 41 actresses included on the official ballot released by the Academy of Television Arts & Sciences to its voting members. That means that Brit has a chance of being nominated for her guest appearances on How I Met Your Mother for an Emmy this year!

I know. Calm down. An Emmy might mean that Britney's back on track. If by some chance it helps inspire her to really get on the straight and narrow path, there will still be plenty of news for you consume about her wild and crazy days.

Lynne Spears is coming to the rescue! Her tell-all memoir is finally going to be released this coming September. The book was originally going to be released on Mother's Day this year but was postponed when Jamie Lynn got knocked up.

Through the Storm: A Real Story of Fame and Family in a Tabloid World is going to be the story of the hot mess from the inside. I love it! It's going to be so much better than that crap Justin Timberlake's mom wrote!

http://socialitelife.celebuzz.com/images/2008/06/britneyspears-photos-061208-02-thumb.jpghttp://socialitelife.celebuzz.com/images/2008/06/britneyspears-photos-061208-04-thumb.jpghttp://socialitelife.celebuzz.com/images/2008/06/britneyspears-photos-061208-06-thumb.jpghttp://socialitelife.celebuzz.com/images/2008/06/britneyspears-photos-061208-03-thumb.jpg
Photos: FlynetOnline

More photos of Britney Spears are after the jump.